Dodge is an American muscle and performance brand under Stellantis North America, known for high-power internal combustion engine (ICE) vehicles and its new electric muscle car lineup. While Dodge does not have an official presence in Malaysia, its reputation for powerful engines, aggressive styling, and performance heritage resonates with automotive enthusiasts in the region. The brand specializes in muscle cars like the Charger and Challenger, along with performance SUVs such as the Durango.
Dodge Cars in Malaysia
Who Owns Dodge?
Stellantis, the multinational automotive conglomerate formed in 2021, owns Dodge as part of its extensive brand portfolio. Stellantis oversees Dodge’s transition from traditional gas-powered muscle cars to a dual-energy lineup that includes hybrid and fully electric models. This strategic shift aligns with global emissions regulations while preserving Dodge’s performance legacy.
What Defines a Dodge Muscle Car?
Dodge muscle cars are high-performance vehicles available in both ICE and electric variants, epitomized by the Charger and Challenger. The Charger Daytona EV represents Dodge’s electric muscle debut, while the Charger Sixpack keeps the gas-powered tradition alive with a 3.0L twin-turbo Hurricane inline-6 engine. The Challenger SRT Demon 170, with 1,025 hp, marked the end of the ICE coupe era in 2023.
What Are the Key Dodge Charger Models?
The Dodge Charger lineup includes gas, hybrid, and electric variants, with the 2025 Charger Daytona EV leading the electric muscle segment. The Charger Scat Pack EV delivers 670 hp and accelerates from 0–60 mph in 3.3 seconds, making it the fastest production muscle car. The Charger R/T serves as the entry-level EV trim, while the Charger Sixpack revives gas performance with a Hurricane I-6 engine.
What Is the Dodge Charger Daytona EV?
The 2025 Dodge Charger Daytona EV is an all-electric muscle sedan featuring retro-futuristic styling and advanced performance tech. It uses a 100.5 kWh battery and offers dual-motor AWD as standard, with an optional tri-motor Banshee system for higher output. The Fratzonic Chambered Exhaust simulates traditional muscle car sounds, maintaining Dodge’s auditory legacy in an EV.
What Powers the Dodge Charger Sixpack?
The Charger Sixpack is powered by a 3.0L twin-turbo Hurricane inline-6 engine, marking Dodge’s shift from Hemi V8s to forced-induction six-cylinders. This engine balances performance and efficiency, ensuring compliance with stricter emissions standards while delivering high horsepower comparable to previous V8 models.
How Does the Dodge Challenger Fit into the Brand’s Legacy?
The Dodge Challenger was a classic pony car discontinued in 2023, culminating in the limited-edition Challenger SRT Demon 170. With 1,025 hp, the Demon 170 set acceleration records, cementing the Challenger’s legacy before Dodge pivoted to electrification.
What SUVs Does Dodge Offer?
Dodge’s SUV lineup includes the Durango, a full-size performance SUV, and the Hornet, a compact crossover. The Durango SRT Hellcat boasts 710 hp and a 8,700 lb towing capacity, while the Hornet R/T PHEV combines a turbocharged 2.0L engine with electric motors for eco-conscious performance.
What Is Dodge’s Multi-Energy Strategy?
Dodge balances gas, hybrid, and electric powertrains to maintain performance while adapting to regulatory demands. The Charger Daytona EV and Hurricane I-6 models coexist, ensuring enthusiasts have options. This strategy helps Dodge navigate the transition from pure ICE to electrified performance.
Where Are Dodge Vehicles Manufactured?
The Dodge Charger EV is assembled at the Windsor plant in Canada, while the Brampton facility transitions for future EV production. Stellantis’s global manufacturing network supports Dodge’s expansion, including potential European launches for the Charger Daytona EV in 2025.
What Are Dodge’s Performance Features?
Dodge integrates advanced performance tech, including AWD systems, adaptive drive modes, and simulated exhaust notes for EVs. The Banshee tri-motor setup in high-end Charger models ensures supercar-level acceleration, while Jailbreak customization allows owners to personalize trims and badges.
How Does Dodge Market Its Performance Heritage?
Dodge leverages retro branding, limited Last Call editions, and aggressive styling to maintain its muscle car identity. The Charger Daytona EV’s retro-futuristic design pays homage to classic models while embracing EV innovation.
What Are Dodge’s Future Plans?
Dodge plans to expand its electric muscle lineup while refining gas-powered performance with engines like the Hurricane I-6. The brand also explores global markets, including Europe, for the Charger Daytona EV. Despite US tariff-related delays, Dodge remains committed to high-performance EVs and ICE alternatives.
What Are Dodge’s Key Challenges?
Regulatory pressures, shifting consumer preferences, and competition from GM and Ford challenge Dodge’s performance-focused strategy. Early Charger R/T EV sales under 2,000 units in 2025 indicate market hesitancy, but Dodge aims to overcome this with aggressive marketing and performance credibility.
What Technology Does Dodge Use in Its Vehicles?
Dodge incorporates Uconnect infotainment, ADAS safety systems, and over-the-air (OTA) updates in modern models. The Fratzonic Exhaust and R-Wing spoiler on the Charger Daytona EV highlight Dodge’s blend of tradition and innovation.
How Does Dodge Compare to Rivals?
Dodge competes with GM and Ford in the US performance segment, emphasizing raw power and heritage. While Ford focuses on the Mustang Mach-E EV, Dodge differentiates with muscle-car authenticity in both ICE and electric forms.
What Customization Options Does Dodge Offer?
Dodge provides extensive personalization through Mopar performance parts, Jailbreak trims, and online configurators. Retro colors like Plum Crazy Purple and widebody kits enhance visual appeal.
What Is Dodge’s Warranty and Ownership Support?
Dodge offers standard warranty coverage and certified pre-owned programs for long-term ownership confidence. The brand’s dealer network in North America ensures service accessibility.
How Does Dodge Engage with Enthusiasts?
Dodge hosts events like Speed Week and offers Radford Racing driving experiences to connect with fans. Merchandise through Dodge Garage extends brand loyalty beyond vehicle ownership.
Will Dodge Expand Beyond North America?
Dodge plans European launches for the Charger Daytona EV, testing global demand for electric muscle cars. Success in these markets could lead to broader international availability.
What Is the Pricing for Dodge’s Key Models?
The 2025 Charger EV starts around $59,595, while the high-performance Scat Pack variant approaches $73,000. Federal EV tax credits may apply, improving affordability for US buyers.
How Does Dodge Handle the Transition from ICE to EV?
Dodge balances nostalgia with innovation, ensuring performance remains central in both gas and electric models. The Hurricane engine and Banshee EV system demonstrate this dual focus.
What Legacy Does Dodge Uphold?
Dodge sustains its muscle-car heritage through iconic nameplates, high-horsepower engines, and bold design. Even as electrification progresses, the brand’s performance DNA remains intact.