Perodua refers to Perusahaan Otomobil Kedua Sdn. Bhd., Malaysia’s second national automobile manufacturer after Proton. Established in 1993, the brand operates under the slogan “Building Cars, People First” and has grown into the country’s best-selling carmaker, holding a 40% domestic market share as of 2024. Perodua specializes in compact, fuel-efficient vehicles classified as Energy-Efficient Vehicles (EEV), with over 5.1 million units sold globally by the end of 2024.
Perodua Cars Malaysia
When Was Perodua Established and Where Is Its Headquarters Located?
Perodua was founded in 1993 with its headquarters and primary manufacturing plant situated in Rawang, Selangor, specifically in the Sungai Choh industrial area. The company operates two assembly plants, PMSB and PGMSB, with a combined annual production capacity of 350,000 units, making it one of the largest automotive manufacturers in Malaysia.
What Is Perodua’s Market Position and Sales Performance?
Perodua leads Malaysia’s automotive market with a 40% share of national sales, consistently topping the Total Industry Volume (TIV) rankings. The brand’s best-selling model, the Myvi, has sold 1.487 million units since its 2005 launch. By the end of 2024, Perodua achieved a cumulative sales milestone of 5.1 million vehicles, reinforcing its dominance in the affordable compact car segment.
What Are Perodua’s Key Collaborations and Technological Partnerships?
Perodua maintains a long-standing technical alliance with Daihatsu, which provides engineering expertise and platform sharing. Additionally, Toyota supports Perodua through technology transfers, particularly in engines and transmissions. These collaborations enable Perodua to integrate advanced features such as D-CVT transmissions and EEV-compliant engines like the 1KR-VE and 1NR-VE into its vehicles.
What Safety Technologies Does Perodua Offer?
Perodua vehicles incorporate Advanced Safety Assist (ASA), an advanced driver-assistance system (ADAS) available in models like the Myvi and Bezza. The Bezza Advance and Myvi have earned a 5-star ASEAN NCAP safety rating, featuring Vehicle Stability Control (VSC), ABS, EBD, and multiple airbags as standard or optional across the lineup.
What Are Perodua’s Most Popular Models?
Perodua’s lineup includes several key models. The Myvi (2005–present) remains the brand’s flagship, with the third-generation Myvi (2017) marking Perodua’s first fully in-house design. The Axia (2014–present) serves as the entry-level A-segment hatchback, while the Bezza (2016) is Perodua’s first in-house designed sedan. The Ativa (2021) is the brand’s first A-segment SUV, based on the Daihatsu Rocky, and the Alza (2022) is a B-segment MPV rebadged from the Daihatsu Xenia.
How Does Perodua Approach Innovation and Sustainability?
Perodua implements the Smart Build ecosystem program, focusing on local supplier development and efficient manufacturing. The company is exploring hybrid and electric vehicle (EV) technology, aligning with Malaysia’s push for greener mobility. Current models like the Bezza feature Eco-Idle and regenerative braking for improved fuel efficiency. Perodua’s Serendah plant produces engines and transmissions locally, supporting vertical integration and cost efficiency.
What Are Perodua’s Export Strategies?
Perodua exports vehicles to Singapore, Brunei, and Mauritius, with the Myvi being a key export model. The company also explores used-car exports to expand its secondary-market presence. In some markets, Perodua vehicles are rebadged under Daihatsu and Toyota brands, such as the Daihatsu Sirion (Myvi) in Indonesia.
What Awards and Recognitions Has Perodua Received?
Perodua has won multiple Putra Brand Awards, reflecting its strong brand equity in Malaysia. The Bezza Advance and Myvi have received 5-star ASEAN NCAP ratings, validating their safety credentials. The company’s EEV models have surpassed 1 million units sold, highlighting Perodua’s leadership in fuel-efficient vehicles.
What Is Perodua’s Future Roadmap?
Perodua is studying hybrid and EV technologies for future models, aiming to align with global automotive trends. The company continues to invest in R&D and local supplier development, ensuring competitiveness in cost and technology. With a strong domestic foothold and growing export ambitions, Perodua remains a pivotal player in Malaysia’s automotive industry.