Maserati is an Italian luxury car manufacturer known for high-performance vehicles and grand tourers. In Malaysia, the brand operates under Naza Italia Sdn Bhd, the exclusive importer and authorized dealer.
Maserati models available in Malaysia include the Ghibli, Levante, Grecale, GranTurismo, and Quattroporte, with prices ranging from RM 316,000 to over RM 1.55 million depending on the variant and specifications. The primary showroom is located in Petaling Jaya, offering sales, service, and parts support.
Maserati Cars Malaysia
Who Founded Maserati and Where Is Its Headquarters?
Maserati was founded in 1914 by the Maserati brothers, with Alfieri Maserati playing a key role in establishing the brand. The company initially started in Bologna, Italy, before relocating its headquarters to Modena, where it remains today. Modena also serves as the primary assembly site for Maserati vehicles, reinforcing the brand’s Italian heritage.
What Is the Current Ownership Structure of Maserati?
Since 2021, Maserati has been under the ownership of Stellantis, a multinational automotive conglomerate formed through the merger of Fiat Chrysler Automobiles (FCA) and PSA Group. Stellantis oversees Maserati’s strategic direction, including its electrification plans and global production.
What Does the Maserati Trident Logo Symbolize?
The Trident logo represents Maserati’s identity, drawing inspiration from the Fountain of Neptune in Bologna. It symbolizes the brand’s luxury and performance ethos, aligning with its racing heritage and premium positioning.
What Are the Core Brand Values of Maserati?
Maserati embodies luxury, performance, and racing heritage. The brand focuses on delivering high-end grand tourers and supercars while maintaining exclusivity. Models like the MC20 and GranTurismo exemplify this blend of speed and sophistication.
What Are the Key Maserati Models Available in Malaysia?
Maserati Malaysia offers several models, including the Ghibli (RM 316,000–RM 456,800), Levante (RM 342,000–RM 916,600), Grecale (RM 635,000–RM 1.1 million), GranTurismo (RM 739,000–RM 878,800), and Quattroporte/MC20 (RM 860,000–RM 1.55 million). The Grecale, a compact luxury SUV, is one of the newer additions, while the MC20 represents Maserati’s mid-engine supercar lineup.
What Is the Maserati MC20 and Its Variants?
The MC20 is a mid-engine supercar powered by the Nettuno engine, a twin-turbo V6 with pre-chamber ignition technology derived from Formula 1. Variants include the MC20 Cielo (convertible) and the track-focused MCXtrema, featuring carbon fibre construction and butterfly doors.
What Is the Nettuno Engine and How Does It Work?
The 3.0L Nettuno engine is a high-performance powertrain used in the MC20 and GranTurismo. It employs twin-turbocharging and pre-chamber ignition, enhancing combustion efficiency and delivering up to 621 horsepower. This technology ensures Maserati remains competitive in the supercar segment.
What Are Maserati’s Electrification Plans?
Maserati aims for a 100% EV lineup by 2028, with all models offering electric variants by 2025. The Folgore sub-brand covers EVs like the Grecale Folgore and GranTurismo Folgore, which feature triple-motor setups producing 761 bhp and accelerating 0-100 kph in 2.7 seconds.
Where Are Maserati Vehicles Manufactured?
Production occurs in Modena (MC20, GranTurismo), Cassino (Grecale), and Mirafiori (Levante). The Giorgio platform underpins models like the Grecale, ensuring structural rigidity and performance optimization.
What Technology Does Maserati Use in Its Vehicles?
Maserati integrates Android Automotive infotainment, the Maserati Intelligent Assistant (MIA), and Uconnect systems. Advanced features include OTA updates, adaptive suspension, and ADAS (Advanced Driver Assistance Systems) for safety and convenience.
What Is Maserati’s Sales and Production Strategy?
Maserati enforces a global production cap of 75,000 units annually to maintain exclusivity. Sales in 2024 reached approximately 11,300 vehicles, reflecting a strategic focus on quality over volume.
What Are the Challenges Facing Maserati?
The brand faces financial strain under Stellantis, with EV investment pullbacks and leadership changes affecting long-term plans. Additionally, tariffs and trade risks impact pricing in markets like Malaysia.
How Does Maserati Maintain Its Luxury Appeal?
Through limited editions (GT2 Stradale, MCXtrema), bespoke customization (Fuoriserie program), and experiential marketing, Maserati reinforces its premium positioning. The brand also leverages heritage racing and celebrity endorsements to strengthen its image.
Where Can You Buy and Service a Maserati in Malaysia?
The official dealership, Naza Italia Sdn Bhd, operates in Petaling Jaya (Lot 3, Jalan 51A/221), providing sales, financing, service, and genuine parts. Buyers can schedule test drives, request OTR pricing, and explore loan options through the authorized dealer.
What Should Prospective Buyers Consider Before Purchasing a Maserati in Malaysia?
Prospective buyers should verify service center accessibility, compare financing options, and review after-sales support. The Grecale and Quattroporte offer different driving experiences, with the former being an SUV and the latter a flagship sedan. Checking for current promotions and warranty packages (such as 5-year warranties on select models) is also advisable.
What Is the Future of Maserati in the Automotive Industry?
Maserati is transitioning toward electrification while preserving its luxury DNA. Upcoming models include an E-SUV and expanded Folgore variants, ensuring the brand remains relevant in the evolving automotive landscape. The focus on Italian craftsmanship and high-performance EVs will shape its future trajectory.